Recessions are funny periods if you look at them energetically; firstly there is the complete fear that drives the whole momentum of this phase – without fear, recessions would never happen. Then there is the energy of withhold – everybody hangs onto everything they have in fear of there not being enough to go around anymore – scarcity kicks in and abundance is thrown out the window. With everybody hanging onto their cash there is no money (called energy in Shirlaws) moving around the system; this in itself stops everything.
On the positive side businesses are forced to re-evaluate, to re-align their resources and re-jig their product lines. This creates a streamlining of things – creating efficiency of product and production. Many businesses change one or two things through this phase and this tweak makes an amazing change to the productivity of their businesses.
One of my colleagues mentioned the other day that there are four food outlets in his home town, two have gone bankrupt through the recession and closed their doors and the other two have people lined up down the street buying their product. During a recession the good businesses thrive not survive, they have good products, good systems and good people and they continue to make profits and therefore continue to thrive. The recession is nothing more than a cleansing period - it gets rid of all the rubbish, all the unproductive processes, business and people, a bit like a detox. This provides a strong fresh foundation for new growth.
There are four seasons for a reason; winter brings about ‘death’ from one perspective and it brings about ‘new life’ from another perspective. Either way winter is needed as it clears the decks for the new phase of growth. Stay well and stay focused; and don’t agree with the fear – ask yourself through this phase, “What bulbs do I want to plant today to look at when spring comes?” Give me a call if you want some horticultural advice on what bulbs to plant!!!
Richard Gigg
Business Coach
Shirlaws Wessex
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